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Watch how Serra Jaggar runs Indie South on PayPal Open

Lauren Driggers, NA Content ManagerPayPalLauren Driggers, NA Content ManagerPayPal

June 30, 2026

June 30, 2026

3 mins read

Serra Jaggar has spent nearly 20 years building Indie South into a cornerstone of the Athens, Georgia creative community and PayPal has been part of her business since the beginning.

Serra Jaggar came to Athens, Georgia for college and never left. She describes the city as "a hotbed of creativity," full of independent makers doing their own thing. She felt at home immediately.

"I felt like I had found my tribe of misfits," Serra says. That community became the foundation of Indie South. And for nearly two decades, she's relied on small business solutions from PayPal Open.

Watch now to hear Serra share how PayPal Open helps her run Indie South:

Running an indie marketplace means staying on top of payments wherever business happens. For Serra, that's in-person events, an online store, and daily business purchases. Managing those across separate platforms creates fragmented records and extra admin time. PayPal Open offered multiple solutions for her to handle it all in one place.

At her retail shop and at marketplace events, Serra uses PayPal POS to process in-person transactions. It accepts multiple payment methods and keeps sales organized across every venue Serra works. Online sales run through PayPal as well, keeping transaction records consistent no matter where a customer buys.

For business purchases, the PayPal Business Debit Mastercard®¹ covers expenses wherever Mastercard is accepted, with ATM access on the go. It earns unlimited 1% cash back on eligible purchases,² cash that Serra puts straight back into the business. "I love the cash back," she says. "I see that on a regular basis."

When a permanent location for Indie South became available, Serra applied for a PayPal Working Capital loan3 to cover the move. The decision was straightforward. "Moving into this location with the help of the PayPal Working Capital loan changed my entire business," she says. "It made it possible for this to become my absolute full-time career. I'm so proud of having shaped a chunk of the creative community here."

Explore what PayPal Open can do for your business.

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