Business Analytics

Whether you’re selling on a website or a marketplace, we’ll help you track important business performance metrics and...

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Small BusinessOperations

Fixed costs: What they are and how to manage effectively for SMBs

Running a small business means making financial decisions every day — from setting prices to planning for slow seasons. At the heart of those decisions is a concept every business owner needs to understand: fixed costs.

AuthorPayPal Editorial Staff

Business owner views their PayPal Ads dashboard.

Small BusinessOperations

Your guide to the PayPal Ads Dashboard and key metrics

The PayPal Ads Dashboard is a central place to track how your PayPal ad campaigns perform. It uses real purchase data to show what’s working, enabling more informed decisions about where to allocate marketing spend.

AuthorPayPal Editorial Staff

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Small BusinessOperations

How to evaluate business analytics data and seasonal performance

AuthorPayPal Editorial Staff

Nov 17, 2025Article4 mins read

Small BusinessOperations

How to track business expenses in 7 simple steps + templates

AuthorPayPal Editorial Staff

Nov 12, 2025Article6 mins read

Small BusinessOperations

Customer engagement metrics: How to measure and optimize online interactions

AuthorPayPal Editorial Staff

Aug 22, 2025Article8 mins read

Small BusinessOperations

Understanding variable costs for businesses

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessOperations

What is a break-even analysis and how can you calculate it?

AuthorPayPal Editorial Staff

Feb 12, 2025Article4 mins read

Small BusinessOperations

25 sales KPIs you should be tracking: The importance of metrics for performance

AuthorPayPal Editorial Staff

Feb 3, 2025Article4 mins read

Small BusinessOperations

Measuring online success: KPIs and metrics to consider

AuthorPayPal Editorial Staff

Mar 25, 2024Article7 mins read

Small BusinessOperations

How to master sales forecasting

AuthorPayPal Editorial Staff

Dec 29, 2023Article7 mins read

Small BusinessOperations

What is cost of goods sold (COGS) and how to calculate it

AuthorPayPal Editorial Staff

May 23, 2023Article5 mins read